What would you want your life insurance to actually do?
Tell me what you'd want your life insurance to actually DO — and we'll work backwards to figure out the rest. No jargon. No pressure. No sales pitch.
A real conversation with Trevor. About 15 minutes. Zero pressure.
Let's flip it.
Most people ask, "How much should I get?" That's backwards. Forget the formula. Pick a number — let's use $1.5 million, just as an example — and reverse-engineer it. Where would that money actually go?
Clear the mortgage
So nobody loses the home.
Wipe out the debt
So none of it lands on the people you love.
Replace your income
So life keeps running for years, not weeks.
Leave something behind
Something that actually means something.
See what just happened? We didn't calculate a number. We built a plan around what you'd want the money to do.
So… what's your gap?
On one side is the story — everything you'd want that money to handle. On the other side is what you've already got. Maybe a little coverage through work. Maybe nothing at all. The space between those two? That's your gap.
And most people have never measured theirs. You can't close a gap you've never looked at.
Start simple. Start with term.
You don't have to figure out every product on day one. Term coverage gets you protected now, while it's affordable. And here's the quiet part most people miss: the options built into the contract — like being able to convert it to permanent coverage later, usually without requalifying — can matter just as much as the coverage itself.
Get covered today. Keep your future options open.
Hey — I'm Trevor.
I'm a financial and insurance advisor right here in Guelph. Some folks know me as the Guelph Insurance Guy. My approach is simple: I teach first and recommend second, so you leave understanding this stuff better than when you arrived. I'll always tell you the truth, I'll help you make the call that's right for YOU, and I will never pressure you. Ever.
The hardest part is just starting.
You don't have to have it all figured out. You don't have to commit to anything today. Just tell me the story, and we'll map your gap together.
I'm Trevor, that Guelph Insurance Guy. Now, make it a great day — unless you have other plans.